Something I've noticed lately with pet food advertising - 'Made with Real Beef' or 'Made with Real Chicken'. What? Like there's fake Beef and fake Chicken? Unfortunately when it comes to pet food - yep, there definitely is fake meat! And most pet owners have gotten wise to some of the hugely inferior meat ingredients that go into pet foods - so the marketing wizards of pet food have changed their tactics. They know we know. What they are counting is, is that pet owners don't learn more. They are counting on most pet owners won't flip the bag or can of pet food over - checking to see of there is by-products or chemical preservatives in the ingredient list. They are also counting on AAFCO and the FDA to keep the existing pet food regulations - allowing them to use fake meats and make false claims on their labels (AAFCO regulation PF7a - allows a pet food label to "include an unqualified claim, directly or indirectly"). This means that 'real beef' on the label doesn't have to mean real beef is inside the pet food. They know we know so now they are aiming their pet food advertising to what they think we want to hear. We have to raise the bar, we learn more. Our pets are more important than pet food marketing tricks or the moments it takes to read a pet food ingredient list. The pet food ingredient by-product - and all its variations such as chicken by-product meal, beef by-product meal, meat and bone meal, and so on - are left over animal parts not suitable for use in human food (chicken feet, intestines, spleens, and worse). Avoiding pet foods that contain by-products is just a start to finding a healthy pet food - read the ingredients on every food or treat you give your dog and/or cat! Keep your pet safe from risky (http://www.PetsumerReport.com) pet food visit TruthAboutPetFood.com to learn more. Make sure to register for the free newsletter too!